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The role of geospatial analytics in understanding consumer behavior

Hey, ever think about how much businesses actually know about where we go and what we do? I was reading about geospatial analytics, and it’s wild how companies can track patterns, like which stores get the most foot traffic or how long people stay in certain areas. Seems like it could help businesses improve their strategies, but I also wonder how much of this is happening without us realizing. What do you think—just smart business, or are we giving away too much info?